Spritz Theory is an AI-powered fragrance recommendation service that replies to direct messages on Instagram at @spritz.theory. This policy explains what data we collect, how we use it, and how you can request deletion.

When you visit this website

spritztheory.com is a static site. We don't ask you to sign in or fill out forms here, and we don't sell or share personal data. We use Vercel Web Analytics, which collects aggregate, non-identifying traffic data and does not use cookies. Some pages link out to fragrance retailers. See "Affiliate links" below.

What we collect

When you send a direct message to @spritz.theory, we receive:

• Your Instagram-scoped user ID (an opaque identifier issued by Meta)
• The text of your message
• Attachment metadata (image, voice, file type) where applicable. We do not currently process attachment contents.
• The timestamp of your message

We do not collect your Instagram username, email address, phone number, location, or any other profile data.

How we use it

Your message is used solely to generate a reply: classifying intent (e.g., dupe request, scent twin, occasion recommendation), looking up relevant fragrances, and producing a response in Spritz Theory's voice. Replies are sent back to you through Instagram's Direct Messaging API.

Messages may also be reviewed by the operator for quality assurance and to improve the service. Reviews happen in aggregate; we do not single out individual users.

Third parties involved in your reply

To generate a reply, your message text is passed to:

• Anthropic (via the OpenRouter API gateway): provides the large language model that interprets your message and drafts the reply.
• Operon: an affiliate placement service used inside the DM concierge where supply is available; it receives only the parsed product intent, not your raw message.
• Meta: the messaging transport itself.

These providers have their own privacy policies governing the data they receive.

Affiliate links

Some "where to buy" links on this site are affiliate links, served through affiliate networks including CJ Affiliate and Rakuten Advertising, to retailers such as FragranceX and FragranceNet. If you click one, that network or retailer may set its own cookies to credit a purchase to us, and Spritz Theory may earn a small commission at no extra cost to you. Any data collected after you click is governed by that network's and retailer's own privacy policies, not this one. Affiliate commission never influences which fragrances we recommend.

Retention

Messages and conversation context are retained for 30 days, after which they are automatically deleted by a daily cleanup process. We do not maintain long-term records of your interactions with the bot.

Data deletion

You can request immediate deletion of all data tied to your Instagram-scoped user ID at any time. See our data deletion page for instructions.

Children

Spritz Theory is not directed at users under 13. Instagram's own terms require users to be at least 13. We do not knowingly collect data from anyone under 13.

Changes to this policy

If this policy changes materially, we will update the "Last updated" date above. Significant changes (new data categories, new third parties) will be announced at @spritz.theory on Instagram.

Contact

For privacy questions, data deletion requests, or anything else, DM @spritz.theory on Instagram or email hello@spritztheory.com.